Your website is a podium for your brand and identity. Therefore, it should be: easy to navigate, have a persistent tone and voice throughout and contain relevant, updated content. Below is a post-holiday checklist Scholantis has created in order to get your website back into shape after the holidays:
Updates and Links
Users come to your site seeking immediate and relevant information. Make sure updates include everything from calendars, menus and newsletters to RFPs and registration forms. Broken links will also damage your usability and ranking. Make sure they all point to the right place with no “error 404” pages. Read more.
Intuitive Navigation and Layout
Users need a navigation that is both intuitive and fully-functioning so they can find what they are looking for, without spending hours trying to locate it. They also need a simple layout where: sections are spaced correctly (to allow content to breathe and make it easier to read), there is a good use of instructive headings and page alignment is all in sync. Therefore, make sure both elements are operational yet easy to navigate. Read more.
Appearance in a Variety of Browsers
Most users will visit your site from mobile or tablet devices. Make sure your design is not altered when accessed on devices other than a desktop. For example, can you only see one part of the page when visiting on a mobile? Do you have to scroll across to see the rest of it? Are images showing up correctly? Read more.
Do you have any images that don’t fit the page and look skewed or pixelated? Are there any images that look outdated? The way your website looks will affect how your users feel about it, so make sure all images are relevant to the information and are the correct dimensions. Read more.
Spelling and Grammar
Make sure all spelling and grammar is correct. This will help set the tone of your school or district. Spelling and grammar change the way sentences read and should be high up on the list of priorities when checking your websites. Incorrect spelling or missing words from sentences decreases the value of the information and its credibility, not to mention your district or school’s professionalism. Read more.
Tone – School Style Guide
The answer to tone is having a clear style guide for your district or school to follow. A style guide is a document that briefly defines the set of rules you expect your organization to follow. It outlines your lists of do’s and don’ts. Read more.
Scholantis helps schools and districts give their websites a refresh. We advise a refresh every 5-10 years to ensure a good user experience and best practices. If you feel your site needs a little more revamp than our post-summer checklist calls for, get in touch at firstname.lastname@example.org.